A fairytale so deeply embedded in the collective unconscious that it's given its name to a whole category of stories; the Cinderella myth, has been cinematically retold, reimagined, recreated and riffed upon countless times. In fact, recently it has felt like the only thing you can do with such a cornball story is reimagine it, to make it relevant to a modern audience, and to address its fundamentally regressive gender politics. But now, tumbling sparkly-eyed into this world of irony, reappropriation and po-mo deconstruction, comes Kenneth Branagh's "Cinderella" a straight-up retelling of the tale for Disney. With no sheen of reflexivity, and no in-jokey admission of its hokiness to hide behind, can this non-ironic un-re-invention possibly work? Actually, yes it can, and surprisingly well -- by approaching the story with a sincerity and sweetness that defy cynicism, and by casting Cate Blanchett.