Warner Bros./Village Roadshow collected the lion-share of Thursday preview night auds, making $1M. Meanwhile, Paramount’s The SpongeBob Movie in 3D played in over 2,300 locales last night, soaking up $560K. RelishMix which monitors social media for films, notes that most of Jupiter Ascending‘s engagement on YouTube comes from international posts and reposted materials. Meanwhile, SpongeBob‘s social media has been spurred by the Super Bowl with 8.2M across YouTube, Facebook and Twitter from last weekend’s first quarter game spot. Social activity per Relish Mix leading up to opening has grown 9X. The Annoying Orange channel (4M subs), a beloved destination for kids, dropped a SpongeBob trailer last week where the Orange characters threw barbs at the screen. It collected over a half million views so far.