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Movie trailers have been shown in cinemas for over a century, as a way of building up audience interest in an upcoming attraction. The first ever trailer was screened in a U.S. film theatre in 1913, in the form of a short promotional clip for musical The Pleasure Seekers. It wasn’t a movie trailer (at least not as we know them,) but it did set a precedent for how cinema marketing would be handled in the future.
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