The Force Is Not With Lucas As Strange Magic Will Not Screen For Press

Skewed and Reviewed have posted news that the new animated film "Strange Magic" from the mind of George Lucas will not screen in advance for press in many major markets.

The story is too old to be commented.
RetrospectRealm1616d ago

Isn't necessarily a bad thing. Some directors don't like their films to have press screenings. Why should the press get to see it before everyone else?

Garethvk1616d ago (Edited 1616d ago )

They had a few around press junkets with interviews as they want you to see the film before you interview people associated with it. It was so bad that they canned the screener plans. It is at 13% on Rotten Tomatoes.

Also its part of the business. You always show your film in advance to press and industry people to generate word of mouth, buzz, and to get quotes for add campaigns.

Soldierone1615d ago

Because if it's good, you go on and talk about it. Thats why press get anything for free, they want you to talk about it. same reason they have pre-screening for public too, they want to get your reaction to it, take quotes from you, and have you go on and tell everyone "hey I saw this."

RetrospectRealm1615d ago

I know what press screenings are... I'm just saying, some directors do not like to have them.

Soldierone1615d ago

I wasn't being mean in my post, sorry if it seemed that way. You asked why should press see it first so I was just explaining why that is.

RetrospectRealm1615d ago (Edited 1615d ago )

Nah, I wasn't asking that. I was saying that in the point of view of the directors who don't like press screenings. That's what they're thinking: Why should the press get to see it before everyone else?

It's all good though, man.

Soldierone1615d ago

Honestly not a good thing at all, especially since it is animated. That normally means the animation is off, and the technical work is pretty bad. Been there, seen that.

Just because it has Lucas attached to it does not mean it will magically be great.

Garethvk1611d ago

It bombed at the box office so just underscored why they did not screen it. They knew they had a mess that was going to be panned.