There is an etiquette to follow. Don’t watch it hundreds of times. I’m not a big fan (sorry Flickering Myth!) of frame-by-frame and deep-analysis of the trailer. Those small snapshots within the trailer are supposed to tease and by December 2015 (or May 2015 for Jurassic World) you should have forgotten them anyway. I’m excited for both J.J. Abrams and Colin Treverrow’s offerings because of the sneak-peeks revealed this week – and this feeling is a part of the magic of the Hollywood machine.