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The Real Reason It’s Taken So Long to Get a Dancing Baby Groot Toy

Vulture: Guardians of the Galaxy had barely been out for one full weekend before the enterprising entrepreneurs of the internet started crafting homemade tributes to Dancing Baby Groot, the mid-credits iteration of our talking-tree hero that became far and away the movie’s biggest breakout star. It’s a testament to how much people loved Guardians that they’d rush to make their own Baby Groots, but it’s not like they’ve had another choice: Marvel won’t put out an official Dancing Baby Groot toy until this Christmas, the rare case of a toy-spawning comic-book company leaving money on the table. Did the studio fail to foresee just how big a hit the “I Want You Back”–grooving baby alien would become?

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