Deadline
Warner Bros. may have moved its Batman V Superman: Dawn of Justice away from Disney/Marvel‘s May 6, 2016, threequel Captain America 3, but the switch to March 25 was more bold strategy than tail-turning. Instead of going head to head (to head) with Cap, Warners now will open its DC superhero faceoff ahead of the summer movie crush, as director Zack Snyder’s 300 and Watchmen did in years past. It’s just the start of WB’s long-game plan to release two new superhero tentpoles per year through 2020 — following Marvel’s example of long-range flag planting and going farther than their rival’s schedule by a year. Your move, Disney.
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Only if Marvel isn't up to the task, and they have the high ground now. DC's just starting their cinematic universe in the middle of Marvel's Movie Golden Age.
Wherever they move, it's up against a Marvel titan. Wise move moving it to spring, though it combats people's work/school schedules.
Marvel's in a good place where no matter what they do, they can only blame it on the individual studio that helped (Fox, Disney, Sony). There's no one place that'll sink overnight; Batman V Superman can for Warner, especially for a questionable cast expected for spin-offs.
I trust Affleck's abilities, not Snyder's as I've said before, and I wish DC could find their Joss Whedon and friends to shape the universe with more flavor.