Movie Advertising: Why We Should Ask For Better

In reigniting the topic of trailers and their use, the famous quote from ‘Sudden Impact’ (1983), where Clint Eastwood’s Harry Callahan stares down the barrel of his gun, and exclaims “Go ahead, make my day”, seems, to me, to be the apt way we look at trailers. Before the film starts, usually there will be approximately 20-25 minutes worth of adverts and trailers for upcoming releases.

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