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HBO Using Rap Mixtapes to Reach Black and Hispanic Audiences?

Entertainment Fuse: In what has to be one of the strangest collaborations in recent memory, HBO has announced it will be releasing a rap and hip-hop themed mixtape as a means of promoting their hit series Game of Thrones. Their target audience? HBO’s urban and “multicultural” audience – African-Americans and Latinos to be more specific.

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deathstriker2106d ago

It seems like a very out of touch way to bring in new people. Maybe they should do another "black show", especially considering that The Wire is probably their best one and OZ helped get them on the map.