Yep, just makes me wonder which lucky bastard gets to run around and play in it!

That's a tough one to explain, but they've been making it clear for a while now that the movies are entirely different and follow separate storylines from the comics. Aside from the general aspects and nods here and there, they stand apart.

Probably because Tony Stark is really popular amongst movie-goers and they've (sadly) established Robert Dow,, erh i mean Tony Stark (Not Iron man) as the main character in the MCU.

Also Marvel makes their own movies not "hollywood". Why they themselves wanna stray so far from their own source material is beyond you & me. :/

It's not a difficult concept they take the comic book that all the neckbeards and basement dwellers love...And then they adapt it, see that key word adapt, it into a movie not a literally but again an adaptation...Meaning that NOBODY but the neckbeards and basement dwellers are that concerned about strictly following the comic book....Nor have they ever actually said that the movies strictly follow the comic timeline