5 Reasons Summer Blockbuster Movies Are Failing at the Box Office


Lately, it's becoming increasingly difficult for summer blockbusters to make a splash at the box office. What used to be three months of memorable blockbuster moviegoing, the modern summer film season hasn't just become longer (starting in late April and running through August), we're also seeing an increased number of high profile releases vying for box office dollars week to week. Therefore, it's more important than ever that any individual film makes a big splash in its opening weekend - or be doomed to obscurity as the next round of contenders come into the multiplex.

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Garethvk1903d ago

For me it is obvious. They are just not that good. Even though I get to see them for free and early as a reviewer, there has not been one film this summer that I would pay to see again and most of them have been mainly hype filled FX reels that were boring. Plus many of the better efforts were in April and as such, the May, June, and July films have been lacking. There are some interesting choices in August, but honestly I can say that Riddick, Kick Ass 2, and Elysium interest me more than many of the other offerings to date.

Crazay1903d ago

I haven't seen as many summer movies as I used to but the ones I was fortunate enough to see were really good and I really liked them. I am super excited for Kick-Ass 2, Elysium and Riddick though.

Bimkoblerutso1903d ago

I don't disagree that a great many of these movies are mindless crap (not even well done mindless crap, a lot of times), but the industry has thrived on those types of movies for decades. Personally I don't think that's the issue at all.

Crazay1903d ago (Edited 1903d ago )

I like mindless crap though. Sometimes its great to just sit back, switch off the mind and eat some popcorn while watching a movie full of explosions and copious amounts of gunfire.

But I have 2 issues with going to the movies and it's not the quality of movie. It's having a 4yr old and the price. Last time the 3 of us went to a movie, it cost us about $75. for 1 1.5hr movie....Insane.

alycakes1903d ago

I've seen a few but not as many as I used to see in a spring and summer's been a bad year but I'm hoping to change that soon.

iamnsuperman1903d ago

Simple reason too many releases in the summer combined with the price of cinema tickets. It is £8 to see a film. That alone stops me going too much plus it is nice to nibble on something which adds to the cost. Then you factor in there are too many films in the summer and boom. You get a couple of big hitters and lots of bombs.

killajd1903d ago

here in santa maria California its 11 a movie after 4pm

blackmanone1903d ago

Give me something that hasn't been dumbed down for the masses and I'll go to the movies again.

Garethvk1903d ago

Still only 7.00 at our two locales for a afternoon show and 10 for evening.. 3.00 for 3D surcharge. But we have a great cinema where our drinks are 1.50 and popcorn is 1.50 for a large bag you can refill. You buy a cup at 6.00 that they refill all year for 1.50 and a shirt for 25.00 that gets you a free small popcorn or you pay 1.00 for a large or 1.50 for a jumbo with a refill you can use on your next visit.

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