Jeremy of The Daily Rotation wrote, "Star Trek Into Darkness came out this past weekend. The movie isn’t all that great (read my review here), but one thing that most theaters were pushing was the IMAX 3D. Now, usually people flock out and pay the premium when it comes to event films like Into Darkness or even Iron Man 3, yet both films have had weaker 3D grosses than expected. Have viewers finally understood the difference between post converted 3D and real 3D or are they just sick of the gimmick altogether?"
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No, it's not really dying... people just don't like it as much as they used to.
I personally despise 3D, and while I can understand the point and concept of it, I hardly like it. It becomes more of an experience when watching a film in 3D, and you can hardly enjoy the movie for what it is.
The biggest issue is that studios and cinemas are tricking fans. The vast majority of 3D films are in fact lab converted 3D which is a far inferior product to shot in 3D. People do not know this, they pay the surcharge and get a bad taste for 3D. I have long maintained that they need to disclose in the ads, posters, and box office if a film was shot in 3D or converted so consumers can make a better informed choice.
It's not dying. The hype is just stabilizing and it's becoming clear to even the most enthusiastic that 3D is not going to become the dominant way people watch movies.
yup pretty much the problem is that some films are just using it and forcing it but the fact remains that it will only work well if the director and the movie has the vision of it to maximize the experience of the movie. Some movies really works well on this so pretty much 3d is here to stay, it's just a matter of fact that audiences needs to be aware of which movie to see that will give a complete experience on this feature.