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No: ShockYa Movie Review

ShockYa: One of this year’s Oscar nominees for Best Foreign Film is among the Spotlight features presented at the 2013 Sundance Film Festival. A short title – No – refers to the ad campaign launched by the opposition to General Augusto Pinochet’s quest to remain in power in Chile in 1988. In an effort to encourage democracy, the government approved fifteen minutes of ad time for “Yes” and fifteen minutes of ad time for “No.” As the film’s opening titles explain, this is the story of the “No” side, led by the initially unwilling René Saavedra (Gael García Bernal), whose background in advertising helped create a magnificent campaign to oust the ruling leadership.

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