The CW has handed a full-season order to Beauty And The Beast. This is the second CW freshman series to get a back-nine order following the network’s pickup of Arrow last month. Beauty And The Beast has not been the breakout hit that Arrow has been but the show inched up in the ratings last night in total viewers and all key adult demos despite its lead-in, The Vampire Diaries, dipping a bit. Season to date, Beauty And The Beast, starring Kristin Kreuk and Jay Ryan, is averaging 2.4 million viewers and a 0.9 rating among adults 18-34, according to “most current” Nielsen data. Ratings-wise, Beauty And The Beast ranks second behind Arrow among the CW’s new series. The third, Emily Owens MD, is still awaiting word on a back episodic order after receiving a three-script pickup last month. While it lags behind Beauty And The Beast, Emily Owens is handicapped by a weak lead-in from Hart Of Dixie vs. Vampire Diaries, which opens for Beauty And The Beast.
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