Boolean Flix writes "It was only a few days ago the Iron Man 3 trailer was released. Perhaps a shock to some, the trailer depicted the down fall of Tony Stark (Robert Downey Jr) and his armour suit invention, whilst actor Ben Kingsley narrated “Lesson number one, heroes, there is no such thing”. Similar to Batman The Dark Knight Rises marketing campaign. As this is the first Marvel title since April’s blockbuster his The Avengers, I pose this question. Can Marvel succeed in keeping enough hype to sustain another 3 years of superhero movies?"
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Some interesting points but the fact that both sides of this was not covered makes it sound like the author is just a hater of superhero movies. One thing not covered is the fact that Marvel Studios has done a tremendous job in maintaining audience attention and now that they are releasing two movies every year means the attention of the fanbase will maintain too. The only thing that can really hurt Marvel movies right now is a HUGE flop and/or a really, really bad story in one of their movies which could also hurt the build up into the ensemble flick. Just our quick take though...
I think after a few more years, it will be interesting to see what Marvel plans on doing. I don't know if they can sustain making movies with their main heroes at such a rate forever. People will probably want a breather for a bit. And I'm not sure if properties like Ant-Man will turn out to be as lucrative. They should really try to solidify a set of movies for the Hulk too. They haven't seemed able to knock it out of the park for that franchise as they have with others.
marvel still has plenty stories to tell and tons of villains to come across that people are excited to see. Plus we all know eventual reboots will be happening, and THAT is when it will determine the audience.
look at Spider-man though, still strong even after Spider-man 3....marvel can afford to make a few mistakes and retain the audience. Only thing that can really hurt them is if DC/WB starts making terrible super hero movies, and I doubt that happens.
Comics books will be big in the movie industry until video games start taking over or they quit making comic books, which wont be for a very long time.