Deadline:
What DISH blackout? Last night’s Season 3 of AMC’s The Walking Dead opened to 10.9 million total viewers, a big 50% increase vs. the show’s second season premiere despite AMC’s loss of carriage on DISH. The Walking Dead’s Season 3 opener now ranks as the most watched drama telecast in basic cable history. In adults 18-49 and 25-54, where The Walking Dead already held the records, last night’s premiere set new benchmarks with 7.3 million Adults 18-49, up 52% vs. season 2 premiere, and 6.1 million Adults 25-54, up 46% (Live+Same Day). How staggering are those demo numbers? The Walking Dead‘s season premiere 18-49 average was higher than any broadcast series this season, excluding Sunday Night Football. The zombie drama topped Modern Family‘s season opener, which drew 7.0 million Adults 18-49 in Live+ SD to lead the fall broadcast series pack.
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