Viacom's Philippe Dauman Talks Up Possibility Of a Jack Reacher Franchise

The movie starring Tom Cruise won’t be out until December 21. But Viacom CEO Philippe Dauman told investors at the Goldman Sachs Annual Communacopia Conference today that he’s “hoping to create new franchise” from the novels created by Jim Grant (who uses the pen name Lee Child). It goes to the heart of a strategy that he says will lead to “a good year” for Paramount. “We reduced the number of releases to about 15 a year and focused on existing franchises, developing new franchises, and developing our brands.” In addition to Reacher, he says that “we’re going to have a Jack Ryan franchise” — referring to the character featured in The Hunt For Red October and Patriot Games.

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alycakes3843d ago

I like Tom Cruise but I'm not sure this would be the one I would pick for a franchise.