The Collider:
When a movie like Disney and Marvel’s The Avengers crosses the $600 million mark domestically and approaches $1.5 billion globally, studios can afford to add in extra special items to go along with their Blu-ray/DVD sales. This time around, the bonus item comes via a new app called “The Avengers Initiative: A Marvel Second Screen App.” The app will give users access to exclusive content leading up to the release of The Avengers on Blu-ray/DVD with new downloads available bi-weekly in July and August, with weekly updates in September. The content includes “special access to the S.H.I.E.L.D. database, becoming a S.H.I.E.L.D. agent, invitations to “special missions” either remotely or in the field, links to character profiles, stories and scenes, interactive Marvel digital reader comic books and more.”
With the new The Crow remake coming soon, we take a look back at the 30-year-old cult classic original–and where the stars are now.
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Additional content on your mobile device during the movie? So in!