The Collider:
When a movie like Disney and Marvel’s The Avengers crosses the $600 million mark domestically and approaches $1.5 billion globally, studios can afford to add in extra special items to go along with their Blu-ray/DVD sales. This time around, the bonus item comes via a new app called “The Avengers Initiative: A Marvel Second Screen App.” The app will give users access to exclusive content leading up to the release of The Avengers on Blu-ray/DVD with new downloads available bi-weekly in July and August, with weekly updates in September. The content includes “special access to the S.H.I.E.L.D. database, becoming a S.H.I.E.L.D. agent, invitations to “special missions” either remotely or in the field, links to character profiles, stories and scenes, interactive Marvel digital reader comic books and more.”
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Additional content on your mobile device during the movie? So in!