LA Times:
The Dark Knight Rises is entering the final sprint to the box office just slightly behind "The Avengers," which set an all-time record in May with its $207.4-million domestic debut.
Warner Bros.' third and final Batman movie from director Christopher Nolanmade its first appearance Thursday morning on widely used research surveys known in Hollywood as "tracking" that gauge audience interest in upcoming pictures.
All measures for "The Dark Knight Rises," which will hit theaters July 20, were huge, according to people who have seen the confidential data. The percentage of people in the U.S. and Canada who said they were "definitely interested" in seeing the Batman movie, or listed it as their "first choice" among upcoming releases, was virtually identical to the percentage for "Avengers" three weeks before its debut -- at 64% and 22%, respectively.
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It will be interesting to see..
I really hope it does beat Avengers in it's first weekend and overall worldwide gross. It won't probably but I hope it does.
It's not like I don't like Avengers, I loved it but I just like TDKR more.