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Moms and Gays Boost 'Magic Mike's' Box Office Chances in a Big Way

Warner Bros. paid for a "Magic Mike" float in the West Hollywood gay pride parade, while female fans of "Fifty Shades of Gray" are going ga-ga for the male striptease dramedy.

From gay pride promotions in six cities to piggybacking on the Fifty Shades of Grey phenomenon, Warner Bros.' marketing campaign for Magic Mike has relied on unconventional means to whip up interest in the male striptease dramedy.

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alycakes3373d ago

In some ways that makes sense but I think it would still draw in the thirty and forty something crowd of women.