IndieWire Shadow and Act:
"They'll spend a $120 million on a film or a whole bunch of money making a film and then a whole bunch of money promoting it a year before it actually comes out, and the money they get back in theaters is just the money they spent... And then it goes to dvd and everything is profit there. Some of the movies I've done recently, I was financing and I've already seen a 60 percent return on what I've [been] involved with. They don't understand, they're looking at it and going, 'Well, it went straight-to-dvd,' and they don't realize I'm gonna get another $800,000 off each one of these projects. You can sit there and say 'It went straight-to-dvd'... my ass... They'll try to figure a way to discredit whatever you do because I come from that. I have a lot, so I'm conditioned to the people who haven't been through that and can't get to the next level.
Clickonline writes: "Item one – Bruce Willis isn’t in this. Well he is but once you take the fact that he’s only in a handful of moments (and rarely paired on screen with the rest of the cast) and that he looks like he’s texting the performance in from his couch, he may as well not be. It looks like he shot for a day or two and they spread him through the film to add some class. It doesn’t work."
Upcoming Movies Writes: 'Fire with Fire' casts Rosario Dawson with Josh Duhamel, Bruce Willis and Curtis "50 Cent" Jackson.
Rosario Dawson has snagged the female lead in the film which includes NFL All-Pro Cornerback Nnamdi Asomugha who makes his feature debut, Quinton "Rampage" Jackson, Vincent D'Onofrio, Richard Schiff, Vinnie Jones and Bonnie Sommerville , reports Variety.
Good cast but not sure about the plot...the story has been done before but still it depends on how you spin it.
