History's 'Hatfields & McCoys' Premiere Scores Record 13.9 Million Viewers

The first night of the three-part miniseries is the highest nonsports telecast in ad-supported cable history.

Even during its premiere on ratings-unfriendly Memorial Day, the first outing of the three-night miniseries Hatfields & McCoys pulled in a record-breaking 13.9 million viewers during its inaugural telecast at 9 p.m. That number marks a new nonsports high for ad-supported cable networks.

Fast cable ratings give a total audience of more than 17 million, including the encore, with demo scores of 5.8 million among adults 25-54 and 4.8 million with adults 18-49.

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