Vulture:
AMC today announced it was ordering a second season of its PC-era origin-story drama Halt and Catch Fire, a decision that, for anyone who’d been tracking the show’s ratings, likely prompted a two-word response: Wait, what? As we noted a few weeks ago, the Nielsen numbers for Halt were relatively tiny for a top-ten cable network such as AMC. Even counting folks who time-shifted the show via DVR, Halt averaged a mere 1.3 million viewers over its first ten episodes, and a modest 0.5 rating among adults under 50. That’s far short of the audience levels for last summer’s quickly canceled Low Winter Sun (1.8 million) or this spring’s Turn (2 million), and not even in the same area code as AMC’s megahit The Walking Dead (around 14 million). What’s more, same-day viewership of Halt plunged during its run: After debuting with 1.2 million viewers, fewer than 600,000 caught this month’s finale the night it aired. And while critics were generally favorable in their assessments of Halt, they were hardly ecstatic. At first glance, AMC’s decision to renew seems a head-scratcher. But put in the larger context of how the network has operated in the Mad Men era — and how difficult it’s been for all networks to launch new shows these day — the Halt move starts to make a little more sense.
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Just because certain shows have made it big doesn't mean they all will. Yes they renewed it but only in hopes that it will make it in the second season because no one watched it the first season. it got low ratings and so they are going on a just a sense that it will click next year.