820°

Electronic Arts downgraded by Morgan Stanley on disappointing ‘Star Wars’ Sales

Morgan Stanley downgraded Electronic Arts  from Overweight to Equalweight with a price target of $120.00 (from $126.00).

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swtorstrategies.com
AizenSosuke2287d ago

Ouch EA this is what you get when you bite the hand that gives.

kamper2287d ago

Still a fun game. Been destroying with Iden Versio

xX-oldboy-Xx2287d ago

It's not a fun game at all, their first crack at it was better and even that was dull.

JBaby3432287d ago

It is fun. I love using Iden in MP. The phone is great too. Hopefully they add space battles to the offline portion.

JBaby3432287d ago

Meant to say the "offline" is great too.

-Foxtrot2287d ago

Not really. I mean if you take away all the shit surrounding the game like the MTs or Lootboxes the game is pretty buggy and looks pretty generic. Star Cards, Loadouts and weapon mods need to go.

RacerX2287d ago

Ironic: EA implements a loot system to increase their stock price and please investors. Instead, gamers massive backlash leads to decreased stock price and angry investors.

TheMuffDiver2287d ago

Here for the down votes....The game is fun...

indyman77772286d ago (Edited 2286d ago )

Most people did not sell out buying this game, and most of the ones that got the game got it used, or late. By getting it used they benefited from us FORCING them to take out most of the micro transactions before releasing it.

Where are all the sellouts that said we accomplished nothing but delaying the inevitable?

Where are all the sellouts that said it was just a temporary stock drop?

Where are all the fools that defend greed and wickedness because they had some fun selling out because they liked a game?

Where are you now sellouts?

Billions$ of dollars lost will speak for the future, and to future EA's and EA about what we will allow in our industry. No thanks to the sellouts.

indyman77772286d ago (Edited 2286d ago )

There is only one thing that I have plenty of on my PS4, , XBOX, AND PC and not on my SWITCH and that is EA.

EA is the reason that SWITCH is doing so good.
https://www.gamespot.com/ar...

LOL I kid,,,,,I kidding!.....(or am I?)

+ Show (5) more repliesLast reply 2286d ago
MaxiPower902287d ago

couldn't have put it better.

2287d ago
ZeekQuattro2287d ago

EA just can't help themselves. They have to needlessly do things that ultimately damages their games and now its costing them money in overall sales and the value of the company. Nice work EA.

Kosic2287d ago

Hopefully this is a trend us gamers keep with all microtransaction bullshit. We need companies to understand that MT is acceptable in small amounts (cosmestics). But when your premium game is 50% MT after the original purchase. That's taking g the piss, and we won't stand for it.

Hopefully enough damage is done for EA to tread lightly next time.

LightofDarkness2287d ago (Edited 2287d ago )

Disagree. MTs are not acceptable in any full priced retail game. It was a business model designed to fund free to play games and that is the only place where they are justifiable. Outside of that they are pure greed and little else.

Kosic2286d ago

@lightofdarkness (can't seem To reply directly). I agree no microtransaction should be in any games. But we know that their going to be there.

If it's just for cosmetic stuff. Then it won't effect the game in any shape or form. It's when we have characters and special moves locked behind a pay wall or a special weapon. It's where the line has been crossed.

I miss the good old days where everything was an unlockable. But we have long moved on from that and I doubt we'd ever get back to that point again.

T2X2287d ago

Many times, corporations end up screwing themselves, because in this idiotic age of "Continuous improvement" they hire fools to make everything better and better and better. Never realizing that sometimes they should follow the old rule set and not fuck with everything unnecessarily just for the sake of change. While calling it an improvement, and meanwhile what it really is is just a nice way of saying we're going to milk this for everything it's worth. This happens in every corporation that answers to shareholders.

Ittoittosai2287d ago

Sometimes there is no room left for improvement. Business especially American businesses have a problem with a "if it worked here it will work every where" approach and it literally takes them losing major deals or almost going out of business before they learn not everything is one aize fits all.

Barneyco2287d ago

It's so true. The company I work for actually has the phrase "continuous improvement" in the mission statement. They change things just for the sake of change.

lotta2287d ago

This may seem good, but this type of wall street bullshit is what caused this in the first place. These guys dont see battlefront as a game, but as a means to make more money. Remember to support your favorite indie devs, because every public AAA game company will eventually turn into the shareholder's bitch.

chris2352287d ago

i'm so shocked to hear that gaming is a business, not a charity.

Ristul2287d ago (Edited 2287d ago )

Remember BioWare before EA bought them... yeah, it was three guys that had a passion for making games, and they invested all their money to start the company and make that dream come true. That is the differense between BioWare of then and BioWare of now, back then they started with passion, now under EA it starts with "how do we make as much money as possible on this next game". It's not a dream of minds anymore, it's suits with a hunger for that green paper.

Wrex3692287d ago

Well said, and all their artistic integrity will be gone as well.

megatron007332287d ago

Well, that's sad. EA should start taking games seriously.

xX-oldboy-Xx2287d ago

They should start taking gamers seriously more to the point. Greed has got them by the spuds.

Rachel_Alucard2287d ago

They should, but they can't. Their companies structure is reliant on shareholders hands and they can't take creative risks or they stand to lose money in their eyes.

Show all comments (72)
90°

Sony Patents To Prevent You From In-Game Harassment By Reading Your Emotions

A new patent recently published by Sony wants to gather biometric data of gamers to track whether one is being harassed using AI tools.

Profchaos8h ago(Edited 8h ago)

I hope this is one of those patents that never comes to fruition.

I already dislike the fact you can pay a significant amount for a online service buy associated games and content on said service and get banned from that service over potentially a misunderstanding the bans are already handed out for flimsy reasons

I'd rather see money invested in a ban that simply removes the offensive players ability to communicate with unknown players allow them to continue party chats with friends but not with Joe blow on cod.

exputers5h ago

Agreed. Blizzard recently banned a college Overwatch 2 player who's dependent for saying "shit." Pretty harsh.

z2g1h ago

Take my social security and bank account numbers too! Here’s a picture of my wife and our address.

phoenixwing42m ago

Cmon where's the pictures of your children. Don't hold out on them.

H91h ago

At this rate I feel Sony will eventually sell a room to play games in it where they can monitor your every breath

60°

Embracer CEO Lars Wingefors: "I deserve a lot of criticism."

Embracer CEO demonstrates a masterclass in mental gymnastics in latest interview.
"I'm sure I deserve a lot of criticism, but I don't think my team or companies deserve all the criticism. I could take a lot of that blame myself. But ultimately I need to believe in the mission," he said.

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gamesindustry.biz
on_line_forever2h ago

OK give us Kingdoms of Amalur 2 with AAA budget and we will accept your excuse

kaos891h ago(Edited 1h ago)

The king of the studio asset flip scheme that failed.

270°

Microsoft Seemingly Closes Bethesda France

As part of its plans to cut 1,900 jobs, Microsoft has reportedly shut down operations at Bethesda France, letting go roughly 15 people

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insider-gaming.com
Hereandthere16h ago

Microsoft should have left them stay 3rd party

GamerRN13h ago

If they are let go, they can be whatever they want. They ARE 3rd party now... 🤦

Barlos11h ago

Yeah, they're also jobless.

GamerRN4h ago

They can form a company if they want, they are just as jobless as if "Microsoft had left them as 3rd party".

peppeaccardo5h ago

"MIcrosoft leaves Bethesda do what they know how to do best" ... close! Oh the irony ....
(Citation from a week old article)

ChasterMies1h ago

I think Microsoft and other game publishers are letting people go because they think ai will replace them. Doesn’t matter how much profit they make. They were always going to be let go.

PassNextquestion15h ago(Edited 15h ago)

Bethesda France was made up of roughly 15 people... they couldn't of being doing much

Bethesda France mainly did publishing and marketing within the region

blacktiger13h ago

that's a shame for you to say that, i'm sure Elite loves hearing what you just said.

Profchaos15h ago(Edited 15h ago)

Bethesda France focused on publishing and marketing in the region. And 15 people lost their jobs as part of the closure.

I wonder if this is part of Microsoft's strategy to abandoned physical media or possibly gamepass advertising makes their roles redundant you don't need to market a game as hard when the majority of players get the game as part of a sub which already promoted upcoming games

Tacoboto15h ago

It's France too, there's a high likelihood only 1-2 people on the team even had an Xbox.

Profchaos14h ago

Possibly guven all the leaks we know the Xbox brand is really struggling in the region.

Yi-Long12h ago

Well, if your consoles and games are barely found in any stores any more, of course you're gonna struggle finding consumers ...

XiNatsuDragnel14h ago

Tbh Microsoft I think Bethesda being 3rd party same with Activision would probably more competitive than thus scenario imo

Profchaos12h ago(Edited 12h ago)

I think it would have been better for all parties really especially gamers

TheColbertinator13h ago

The recently purchased Activision French offices might take over all the licensing and marketing for Microsoft in France from now on.

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