450°

Nintendo Switch Is Marketed At Millennials Who Play Games, Not Gamers

The Switch seems made for people who play video games but would never call themselves a gamer. There are already PCs and two consoles for the hardcore gamers, so the Switch is looking to fill a different role. After all, did you really expect NINTENDO to create the next hardcore gamer-focused PS4-killer living room console? I doubt it.

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morganfell2741d ago

Yet they contradict themselves in their own article "...they can afford to go to big #eSports events."

So non-gamers are the ones that pack an eSports game?

Gaming_Cousin2741d ago (Edited 2741d ago )

Not only that but read the title "Nintendo Switch Is Marketed At Millennials Who Play Games, Not Gamers"

Basically Nintendo is releasing a "gaming" console that isn't for gamers? Wtf is this s**t?

And then the writer is so enthusiastic about this console it makes me want to slap him into shape:
"The Switch will also feature a crazy new controller system"
"But there's something more. " What is this an infomercial?

And then he states this...

" we can make the safe bet that the Switch hardware isn't as strong as the other major consoles, especially not something like the PS4 Scorpio." LMFAO

UltraNova2740d ago

You sure ripped they guy who wrote this a new one..LoL

Kreisen2740d ago

In an age where the average 8 year old carries a IPhone the Switch is utterly useless. Those same millennials this guy is talking about will look at this and go "its a smartphone with none of the features,WTF?".
Unless Nintendos marketing department conjures up some miracle i dont see this thing being very popular at all.

_-EDMIX-_2740d ago

Lol I was laughing pretty hard reading this article I only read about half of it and I was like "not going to read the rest of this trash"

In no way shape or form so I believe that the switch is going to gain Mass Market appeal to non-gamers I believe the core gamer is who cares about this as the only people on social media but I heard talking about this where all the usual people I talk to about games anyway I did not see some of the people that I know who purchased the Wii even slightly caring about this this is definitely more so a focus to core gamers as there's nothing really about this device that screams "interesting" to somebody who doesn't game.

We're in an age where Samsung has a series of phones that wirelessly could display to televisions , were you could connect your phone to TV through HDMI, where you could connect most devices to displays, it's nothing brand new to Consumers but it is something interesting for gamers especially Nintendo gamers who did not own the PSP 2000/3000 and never used it out feature.

Nu2740d ago

The millennials term is part of the hive mind mentality they want to imprint /s

+ Show (1) more replyLast reply 2740d ago
Neonridr2741d ago

eSports gamers I would argue aren't traditional gamers either. They are people who play one game, and one game only until they are the best at it.

Abash2740d ago

I doubt they play only one game despite investing a lot of time in the game of their esport. They are humans, you know...

Neonridr2740d ago (Edited 2740d ago )

@Abash - ok fair enough, I am merely saying that eSports gamers do not represent a traditional gamer. Most traditional gamers do not have the time usually required to devote to gaming that these professionals do.

_-EDMIX-_2740d ago (Edited 2740d ago )

No. I would argue that most Esports Gamers still play multiple games.

I agree with you though the E Sports gamer is not what I would Define as a traditional gamer in regards to the market

TacoTaru2740d ago

I'll have to agree with you. My son was a gamer from the time he could hold a controller. Crash Team Racing and Spyro the Dragon were his start. He learned to read and understand maps by playing Pokemon. The little ping from a game boy advanced was enough to wake him up although he slept on a different level. He played everything until he played Dota. Now he plays Dota almost exclusively. go compLexity! All because of my bad parenting skills I guess.

pcz2740d ago

i noticed all the hipster/vegan/non-gamers in the trailer too. the guy was taking a plane like it was a bus.

corny

Big_Game_Hunters2740d ago

I can assure you they like other games and play them when they can. however if you want to be the best in the world at something you need to commit to it.

+ Show (3) more repliesLast reply 2740d ago
Bahamut2740d ago

Obvious clickbait is obvious.

Eonjay2740d ago

Its worse than that because Millennials who play games ARE gamers.
Period. Who the living hell is a gamer then, if not people who play games?
These sick twisted blogs are eroding our community.

MrBrofist2739d ago

Let's just ignore the first two guys playing Zelda and Skyrim because those games hardly screams "casual" gamer.

+ Show (2) more repliesLast reply 2739d ago
therealsasquatch2741d ago

Ah a console made for people with asymmetrical haircuts, handle barb mustaches and overly tight pants.

itsmebryan2740d ago

Are you talking about those " dirty hipsters"? Lol

Eonjay2740d ago (Edited 2740d ago )

The hell is wrong with you guys. Gaming is for everyone. We don't care what you look like or what you wear.
Get out and talk to people. Am I supposed to buy the idea that this console is less worthy to gamers because it wants to attract people who you don't identify with?

DragonKnight2740d ago

Don't forget aposemmetic hair coloration.

IanTH2740d ago

Huzzah, a new word! I do enjoy increasing the breadth of my vocabulary. Tip of the hat, good sir.

DragonKnight2740d ago

You're welcome. *tips back*

PhoenixUp2741d ago

If you play a game then you are a gamer. That's just common sense.

Are you going to argue that people who see movies aren't moviegoers or people who read books aren't readers?

pompombrum2740d ago

Well my mum plays candy crush on her kindle fire, I don't think she'd consider herself a gamer.

MonsterChef2740d ago

Some people just refuse to understand. I've stated on here numerous times and each time I've been down voted, as if the truth is to harsh to bare. I'm not trying to troll I've just had a long exposure to the gaming world and I can tell you the modern smart phone makes any dedicated mobile gaming device obsolete, even one that can be docked. Why is that? Because you're not adding any type of functionality, this device is not going to replace your cell phone. Before I get a bunch of hate replies that state how a smart phone can't compete with this console, I'm not in favor of that being the truth but it is. Working as a server/ home inspector/ contractor and also a college student, I've scene plenty of homes, plenty of parents that are budget conscious and buy their kids a smart phone as the be all device. Even my niece's have iPhone 7's

_-EDMIX-_2740d ago (Edited 2740d ago )

Well regardless of what she considers herself , she actually still is I'm not entirely sure why people feel that the term gamer has anything to do with what they perceive it to mean, it simply means you play games....that's actually just it....

@monster- no down vote from me good read and I absolutely agree with you most Gamers seem to have this bizarre emotional attachment to the idea of console gaming or handheld gaming in regards to talking about Mobile gaming in terms of business.

no one is trying to say one is bad and one is good , simply the reality of how business is at the moment when games like Pokemon go come out in their shifting Millions upon millions of dollars to Nintendo it's a big deal, when you have companies like Activision making one of the largest purchases in gaming history and it happens to be a mobile developer it's definitely something that's a big deal regardless of how people feel about Mobile gaming, it's an absolute giant right now in casual gamers absolutely outnumber traditional hardcore gamers.

It's not me saying one is better or worse or anything like that it's merely me stating the reality and they are people who seriously can't take that reality even when the people who are saying it do not mean it in an offensive way simply in an objective way in regards to how we currently see the market, one would be a complete idiot to ignore the impact of mobile gaming right now people in the absolute majority understand gaming through their mobile devices than they do on consoles or handhelds.

That being said I do not actually see the Nintendo switch captivating that install base simply because it is a dedicated device just the gaming were people like the multi-functionality of phones and some legitimately are just casual gamers that might enjoy playing Candy Crush or Angry Birds or even Minecraft for mobile.

The reality is those type of games are the type of games that easily would have sold a Nintendo handheld a decade ago. They are now selling mobile phones people do not care about the device they care about the software and the reality is when you're able to actually have that software and you have an install base that is literally with billions of people you're going to be able to make money and it's going to make it more hard and difficult for companies like Nintendo and Sony to release handhelds they're going to have to be marketed for the hardcore.

As sad as it is to say the days of handhelds moving 100 million units are likely gone.

Nintendo is correct to make the switch a handheld that could play on the TV to maximize their appeal to their fan base

Red_Renegade2740d ago

that's not exactly how it works. a gamer is deeper than just playing games, or almost everybody would be a gamer.

TheRealHeisenberg2740d ago

There are many levels of gamers imo. Casual to hardcore.

DragonKnight2740d ago

I don't think if you go see a movie you're a moviegoer. If you go see every movie, then yeah.

I think most people consider gamers as people whose main choice of entertainment is video games, with core gamers being those who invest heavily into it and are very involved with various communities focused on specific games, genres, etc..

Surt2740d ago

in that context, if they only play farmville on facebook then they are a gamer. Only cell phone games? Your a gamer. No. No your not.

At worse they are the type to use words like "gate keeper" And "problematic" when all that should matter at the time is your HOBBY. And that in itself separates gamers from the casuals.

Games to gamer are their hobbies.

rainslacker2740d ago

I think anyone who plays a game can be considered a gamer. And most people like games of some sort.

however, not everyone identifies themselves as a gamer, and that's where the distinction comes in. Many people don't sit there and think on games, and what they want to play next, or what they're looking forward to, they just play a game when it suits them. For others, like us, we already have the games we want to play lined up, and dedicate more time and passion into the consumption of games, and we care enough about it to know more about it beyond just what we're consuming being just another game that happens to come across our path.

SinkingSage2739d ago

NO, you can drink a beer a day but that doesn't make you an alcoholic, if you just play phone games you are not a gamer. Just because you have a driver's license doesn't mean you are a racecar driver.

+ Show (4) more repliesLast reply 2739d ago
Summons752740d ago

Kind of redundant since vast majority of gamers are millennials.

BrandanT2740d ago

How are you getting disagrees? A millennial is someone who was born past 1980, so logically most gamers are them.

MonsterChef2740d ago

Because this article is using the term "millennials" as a stand in for "casual gamer"

Artemidorus2740d ago

They don't like the truth.

FunAndGun2740d ago

Don't think that is entirely true....but I guess the term "millennials" can be foggy.

https://www.youtube.com/wat...

DragonKnight2740d ago

I think most people in their 30s don't want to be associated with millennials. I know I don't. Millennials should be from the 90s up.

Slappy McGee2740d ago

The group born after 1980 up to 1989 used to be called gen Y didn't it? Roll with that.

Also, 1980, last year of the Gen X gamers representing! Going to be gaming with my great grand kids.

Summons752740d ago

MIllennials should be from the 2000s up, maybe 96 up. It does have a negative meaning now and technically I am one (26) but nobody my age acts the way "millennials" are supposed too, it's any teenage I see giving the traits of the more negative side of the term. Even still Millennials go deep into the 80s.

_-EDMIX-_2740d ago

@slappy- lol I'm pretty positive I heard you say this before somewhere

_-EDMIX-_2740d ago

Lol @dragon- I'm 28 so I'm not quite there yet but I definitely say I agree but I think most Generations are sort of like that.

Artemidorus2740d ago

Suck it up millennial, the throw away crowd.

+ Show (2) more repliesLast reply 2740d ago
MoveTheGlow2740d ago (Edited 2740d ago )

The ad is trying to expand the market out to people my age (older millennials) who played NES, SNES, or N64 back in the day, but fell off the wagon as they grew up, only to find themselves playing crappy free-to-play mobile games with the rise of the iPhone.

We know what Nintendo is, and we know how excited we were just to see Mario jumping around N64-style for three seconds. They assume that we'll know it's not a PS4-killer - we already have one! - but an interesting second console you can take on the go. For the millennials they're trying to reach, though, they're attempting to bring them to a console for the first time in over ten years. It's a different kind of social-focused effort.

Can we just take a breather for a second and enjoy the fact that Nintendo, for the first time in ages, is marketing a system toward people who didn't just learn how to walk two years ago? Or their clueless parents? Finally, they're turning their eyes towards a generation that appreciated what they used to do.

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40°

Razer Iskur V2 Gaming Chair Review - Lumbar Support Done Right

The Razer Iskur V2 is a high quality, premium gaming chair that your back will thank you for.

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100°

Make your next GPU upgrade AMD as these latest-gen Radeon cards receive a special promotion

AMD has long been the best value option if you're looking for a new GPU. Now even their latest Radeon RX 7000 series is getting cheaper.

Father__Merrin17h ago

Best for the money is the Arc cards

just_looken16h ago

In the past yes but last gen amd has gotten cheaper and there new cards are on the horizon making 6k even cheaper.

The arc cards are no longer made by intel but asus/asrock has some the next line battlemage is coming out prices tbd.

Do to the longer software development its always best to go amd over intel if its not to much more money even though intel is a strong gpu i own 2/4 card versions.

140°

PlayStation Doesn't Need a Dedicated PC Store Launcher

With all the PlayStation games that are now coming to PC, is it time for Sony to release a dedicated PC launcher?

thorstein2d ago

No, and they already solved any need with the overlay that's coming.

Vits2d ago

Unless they are trying to kill their recently created PC business, I would advise against opening a dedicated PC store. It's an extremely hard endeavor, and people, in general, are very comfortable with Steam. Even Epic, with their billions of dollars invested, is still struggling to find a foothold, and they have Fortnite.

just_looken1d 4h ago (Edited 1d 4h ago )

Money is one thing security is another but again millions have 0 knowledge past 2020.

Epic store for years struggled with a shopping cart/account theft/credit card theft

Rockstar launcher/store to this day over 5 years later still has horrific user interface security flaws lost account's and stolen CC

Then you got that activision need phone number oh we lost it launcher

The crown jewel is the ea launcher/store ea app 3 yrs old still has hundreds of threads were people lost games/accounts/game access or just straight up crashes.

Edit" Oh ubi launcher were you buy a game that may or may not be there again or work and the launcher 5yrs old still has no 4K support if you launch it on a 4k screen there is a high chance it will just crash.

ocelot071d 20h ago

Can tell who ever put this together is not all that clued up on pc gaming.

It's just a known fact. The PC gaming community prefer Steam and Steam alone. They don't like different launchers. I personally don't mind them. But majority just stick with steam. Hence why EA and Ubisoft went back to on releasing on steam and why Microsoft release games on steam as people hated buying from the windows store.

The only other launchers that I imagine are doing ok is GOG due to being drm free and epic games due to the free games every week. Sony shouldn't release any sort of pc launcher n

Nitrowolf21d 18h ago (Edited 1d 18h ago )

It literally says in the OP that PC gamers don't like multiple launchers lol. It even mentions Steam being the go to for gamers

Tacoboto1d 15h ago

Title: "PlayStation Doesn't Need a Dedicated PC Store Launcher"

N4G: "Can tell who ever put this together is not all that clued up on pc gaming"

When you don't even read the headline...

ocelot071d 13h ago

I read it and had a brain fart. As read the title then this "With all the PlayStation games that are now coming to PC, is it time for Sony to release a dedicated PC launcher?"

So I hold my hands up on that mistake. Rest of my comment still stands.

Giblet_Head1d 4h ago (Edited 1d 4h ago )

Steam and GOG are highly preferred because of the rich feature set. Ubisoft, Rockstar, EA, Epic etc have all set a precedent over the years for customers to instinctively expect individual publisher launchers to be so extremely half-assed that the majority simply don't want to bother dealing with what is almost an inevitable disappointment by comparison to Steam or GOG. Those publishers and their inaction or general disinterest to improve have effectively ruined any future adoption to be taken seriously.

Einhander19721d 18h ago (Edited 1d 18h ago )

This is just another ridiculous double standard article.

It's like how Microsoft can spend 20 years of making nothing but gaas and live service style games to sell microtransactions, dlc and subscriptions and get praise for doing it, but if Sony wants to make a single game like that every website under the sun is writing articles saying how Sony is anti-consumer or whatever.

derek1d 11h ago

Yep, huge double standard look at the tortured reaction to the ps5pro, websites hyperventilating like Sony is forcing people to buy it.

just_looken1d 4h ago

Wait my xbox from 2004 has avengers gaas on it? wow your so smart

m$ Gaas started with the other companies like sony

Gamepass yes they are deep into that but its still a huge money saver sense you do not own your games then get a service like that.

Now there pc xbox launcher that is trash for years now

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