Marvel Studios and Disney have managed to acquire a whopping $100 million in worldwide marketing support to get The Avengers to the biggest audience possible. The report also reveals when the superhero ensemble will go on sale on DVD/Blu-ray.
Variety reports that Marvel and Disney have acquired an estimated $100 million in worldwide marketing support for The Avengers. This is their largest promotion push yet, with companies including Acura, Dr. Pepper, Visa, Wyndham hotels, Harley-Davidson, Land O'Frost lunchmeats, Farmers Insurance, Hershey, Symantec, Oracle, Colantotte and Red Baron pizza having all signed up. Their aim is to develop strong relationships with these brands moving forward and you may recall that many of them have already played a role in past Marvel Studios films.