CO - You know what? The real story behind John Carter isn’t its box office failure. Andrew Stanton’s adaptation of Edgar Rice Burrough’s iconic pulp hero cost $250 million to produce and opened to an anemic $32 million domestically, with a somewhat less distressing $103 million worldwide. It may not make its money back for a long time. To the industry, that matters. To audiences – that's all of us – it means jack squat. Certainly not that John Carter is “bad,” since obviously most of the film’s potential fans haven’t even seen it yet.