The Marvel Comics character of Ghost Rider has always been more than a little alternative. Considerably darker and more haunted that contemporaries like Spider-Man and the Hulk, the demonic creation of trio Roy Thomas, Gary Friedrich and Mike Ploog found himself starring in more horror-centric stories, only ocassionally clashing with sunnier heroes in sales-boosting stunts. While the comic creation existed on the fringe of the industry, Mark Steven Johnson's 2007 adaptation "Ghost Rider" was a far more generic, populist attempt to appeal to the masses. It was, by design, a pop song, except it viewed itself as a catchier Massive Attack track when it was more of an O-Town b-side. Bring the kiddies.