Deadline - The acquisitions market at the 2012 Sundance Film Festival was all about deals that combined small theatrical releases with major day-and-date VOD and DVD. But no major star has dared to bypass theaters to gamble on ancillary distribution with a project that is right in his wheelhouse. Until now. Mel Gibson’s Icon Productions has made an innovative deal with 20th Century Fox Home Entertainment for a domestic direct-to-consumer release of Get The Gringo, a south-of-the-border gritty action film that Gibson stars in and financed. The film has been set for an exclusive premiere window May 1 on DirecTV, which will charge $10.99 per home viewing. A wider release on Blu-ray, VOD, and digital download will follow later in the year. DirecTV, which has almost 20 million subscribers, has the exclusive on the film for more than a month, and it moves to other VOD menus by early summer.