The Collider:
As audiences continue to be wary of the ever-increasing amount of 3D movies thrown their way, studios and exhibitors are looking for new reasons their films must be seen in the third dimension. Lucasfilm and AMC Theaters are offering podracer 3D glasses for Star Wars: Episode I – The Phantom Menace, and now Marvel is hopping onboard the personalized specs train. The studio will be offering special edition 3D glasses at participating theaters for the upcoming release of The Avengers. You can choose to rock Iron Man, Thor, Hulk, or Captain America specialized glasses while oogling the all-star superhero movie. The glasses will cost an extra $5 in ticket price, but you’ll be able to sport your super cool specs at many 3D movies to come. Presumably they’re a little more durable than the typical Real D glasses, making them fashionable and necessary. (Cinema, The Avengers)