CB - In was in late December that we first told you that James Franco was in talks to play Hugh Hefner in Rob Epstein and Jeffrey Friedman's Lovelace, a biopic about the famous Deep Throat porn star Linda Lovelace. Since then the project has begun production, and we've gotten to see a few pictures, including this official still as well as a few set photos. But what will Franco look like as the founder of Playboy. Will he be sporting the famous pipe and smoking jacket? Perhaps at some point in the film he will be rocking that look, but in the first shot of him on set that's not the case.