From TMP:

2012 is finally upon us and with it comes two films that comic book fans have been waiting a very long time for: The Dark Knight Rises and The Avengers. When marketing for both films started coming out this year, fanboys on both sides took to the various forums all over the Internet. The result are flame wars, a lot of mis-spellings and a bunch of unnecessary hate. The problem here, is it’s leaving large groups of people essentially hoping that a movie is going to fail. But as fans, is that really something we should do? In a shaky film industry, should we hope ANY film falls flat? (Culture, The Avengers, The Dark Knight Rises)