Most movie stars manage to brand themselves in order to generate ticket sales. People watch movies starring Jennifer Aniston because they like Jennifer Aniston. People watch movies starring Arnold Schwarzenneger because they like Arnold Schwarzennegger (unfortunately, they voted for him for the same reason). If Will Ferrel is in a movie, he’s pretty much guaranteed a healthy turn out of Will Ferrel fans. Which makes Tom Cruise a curiousity. People don’t watch Tom Cruise movies because Tom Cruise is in it, but in spite of the fact he’s in it.