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Johnny Depp's 'Rum Diary' Tanks at Box Office: What Went Wrong

THR: Moviegoers, who love Johnny Depp when he sashays on screen as Captain Jack Sparrow in the Pirates of the Caribbean movies, stayed away en masse from his newest film The Rum Diary, in which he plays a fictionalized version of gonzo journalist Hunter S. Thompson.

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hollywoodreporter.com
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darklordzor1858d ago

I think what went wrong was that they took forever to finally release it, and then only gave themselves a 2 month marketing window between announcing a release date and the date itself.

This type of film really is only going to appeal to a certain audience. The truth is they didn't have the time to market to the audience.

Blink_441858d ago

Have you seen it? & if you have was it any good? Im not sure if I'm gonna see it.

darklordzor1858d ago

Unfortunately no, I haven't had a chance to check it out yet. I really want to, but my babysitter fell through on me, and I sent someone else to the press screening we had!

Blink_441857d ago

Dang that's too bad. There's a lot of movies coming out the next two weeks so I might be waiting to watch this on DVD.

Cat1858d ago

I didn't even know about it - definitely sounds like it was a limited project. I will be checking it out, though.

darklordzor1858d ago

Gasp! Cat...It's so good to see you around these parts. I almost didn't recognize you ;)

pomoluese1858d ago

Everyone probably thought it was another Pirates film that's why.

StarWarsFan1857d ago

The marketing was limited with a poor trailer. The trailer was just hectic and explained nothing, having no hook.

alycakes1857d ago

I plan on going to see it...after all it's Depp. I do know that it's not his typical type movie and he did say that some people would find it a little strange but he did it for his friend that past away because it was kind of an auto biography of some sort in one phase of his life.