THR:
The fairy tale drama gives ABC its best ratings in three years, but Pan Am sinks amid tough competition from sports.
ABC’s Once Upon a Time opened strong with a 3.9 rating in the 18-49 demographic (12.7 million viewers), lifting ABC to its best performance in the time period with regular programming in nearly three years in the demo and more than three years among total viewers. At 9 p.m., Desperate Housewives pulled in a 3.0 rating with 9.2 million viewers. But new 10 p.m. drama Pan Am held on to a fraction of its Desperate lead-in, sinking to a 1.8 rating with 5.7 million viewers.
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