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6 Minute ‘Dark Knight Rises’ Prologue Attached to ‘Mission: Impossible Ghost Protocol’ in IMAX?

Slashfilm writes:
A trusted theater (read: exhibitor) source has just exclusively alerted /Film that Warner Bros. plans to attach a six minute prologue to The Dark Knight Rises to all IMAX prints of Mission: Impossible – Ghost Protocol. Christopher Nolan‘s third film in his Batman trilogy is being released by Warner Bros. and Brad Bird‘s first live action film is Paramount, but the arrangement would certainly be mutually beneficial as Mission: Impossible is the biggest IMAX release of the holiday season. Putting a teaser for The Dark Knight Rises in front of it would certainly drive audiences to that format as opposed to regular theaters.

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TheHip141878d ago

Wow, that would be unreal

darklordzor1878d ago

Hmmm....Not to get too far off subject, but this shouldn't have been approved. It's got the wrong source. The description even says it's from Batman-News (which even then, it actually comes from Slashfilm), so WGTC shouldn't have been used as the source.

MinimeJer051878d ago

Sorry about that. Just sourcing the site I read it on.

movieshateyoutoo1878d ago

Not really sure why Paramount (who's producing MI3) would allow this. I Am Legend was a WB property so it made sense for them to cross promote. What would Paramount get out of the deal?

JL1878d ago

Actually as high profile as TDKR is, Paramount stands to benefit by getting increased audience. There are people that woukd go to see the movie just to see this trailer.

The real question is why would WB allow it? And what do they have to gain? Given the potential to increase audience, you'd think they'd want to attach it to obe of their own. I thought for sure it would be attached to Sherlock Holmes.

MinimeJer051878d ago

Update: Sources are saying its actually 6 minutes instead of 8.

And I'm sure Paramount would be FINE with this arrangement. What would they get out of the deal? Tons of more people going to see MI: 4 on IMAX screens instead of regular for the Batman footage. Big increase in ticket sales.

xVeZx1878d ago

im gonna watch that 8 minute prologue and then leave lol

MinimeJer051878d ago

Is it really worth 15 bucks? If not more.

outwar60101877d ago

lol same lets hope it catches on lol

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