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Theater Owners Demand A Longer Wait For ‘Tower Heist’ Premium VOD Test

Deadline says:

Theater owners seem resigned to the fact that Universal will run a premium video-on-demand test of its upcoming film Tower Heist – but are determined to push back the date, now scheduled for just three weeks after November, 4 when it opens in theaters. Negotiations continue as exhibition companies link arms: Three small regional theater chains have joined Cinemark in refusing to book Brett Ratner’s caper movie starring Eddie Murphy and Ben Stiller if Universal proceeds with plans to offer it for $59.99 three weeks after the debut to roughly half a million cable homes in Atlanta and Portland, Ore.

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deadline.com
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