CB - 50/50 has only been in theaters a week and by this weekend, it will likely be out of a lot of them. It’s already been pulled from most screens in many areas, and when tomorrow’s new releases open it’ll be playing on even fewer of them. Theaters can’t run it because no one’s showing up to see it. Despite a solid marketing campaign and the star power of Seth Rogen and Joseph Gordon-Levitt, the truth is that almost no one is buying tickets. 50/50’s box office numbers have been a disaster.