Deadline says:
Cinemark, the nation’s third-largest movie theater chain, today threatened not to carry Universal’s upcoming caper comedy Tower Heist over the studio’s plan to offer the movie on video-on-demand just three weeks after its November 4 release. The VOD test is being planned for two markets — Portland, Ore., and Atlanta — at a price of $59.99. “Cinemark has urged Universal Pictures to reconsider its market test of this product,” Cinemark said in a statement.
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I don't necessarily blame Cinemark, but I don't see any reason for them to be concerned. I don't see this "test" going very well for Universal. Nobody's gonna pay that. That's the equivalent of what...6 movie tickets? Not happening.
I can't for the life of me figure out what Universal thinks is going to happen here or what they're aiming for.
Matter of fact, on some level it might have been best for Cinemark not to say anything. You gotta realize this is most likely gonna fail. Just sit back and let it fail. Now that they've spoken out, though, they risk having Universal blacklist them or something. I understand their being upset about it though.