Eddie Morra (Bradley Cooper – The A-Team) is a 30-something writer struggling with a severe case of writer’s block. He hasn’t put a single word down for his proposed new book but is burning through the publisher’s cash-advance. His girlfriend Lindy (Abbie Cornish – Sucker Punch) has had enough and has left him too. So Eddie can’t see any light at the end of the tunnel until he stumbles upon his old brother-in-law Vernon (Johnny Whitworth – Gamer). He’s a pharmaceutical rep that introduces Eddie to a clear pill that can unlock someone’s full potential. The possibilities are limitless and soon Eddie is realising his dreams and making serious money but what will happen when his supply runs out?