Sam Gold (Jesse Eisenberg – The Social Network) is an Orthodox Jew living in Brooklyn and working for his father. He is set to marry a local girl he likes very much and his life seems mapped out before him, which suits him just fine. That is until he starts hanging out with his best friend’s older brother Yosef Zimmerman (Justin Bartha – The Hangover Part II). Yosef has turned his back on the old ways and lives a very western way of life. At first Sam isn’t draw to the bright lights of his world but slowly he starts to get seduced and is fooled into trafficking drugs for a local Israeli drug cartel Yosef has ties to. But after the initial shock dies down, Sam realises that may just have found his true calling in life.