Legendary Pictures Developing an Edgy ‘Hot Wheels’ Movie

Legendary Pictures is attempting to emulate the success of ‘Fast Five’ by developing an ‘edgier’ film based on Mattel’s popular ‘Hot Wheels’ toy line.

This certainly isn’t going to ease concerns that Hollywood is running out of ideas. Studios have always preferred building their franchises around established brands rather than developing original material, so it’s no surprise that we’ve witnessed an exponential growth in the number of films based on preexisting material over the last several decades. Forgotten action figures, classic board games, old chewing gum wrappers… if it has name recognition, it’s a pretty safe bet that a producer has optioned it.

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alycakes1957d ago

What will they think of next?

Quagmire1956d ago

This has the potential to be awesome if its made similar to Speed Racer, loved that film!

alycakes1956d ago

I guess you're right but the key words would be "potential if made right by the right people"