Smith confirms this casting notice on Facebook is the real deal:
Have you ever wanted to work in a comic book shop? Silent Bob himself, Kevin Smith, is casting a new television series set in his comic shop "The Secret Stash." He's not looking for actors, he's looking for real people who live and breath the comic book lifestyle. Must be funny outgoing and have a knowledge and passion for comics, superheroes, movie memorabilia and everything that goes with it.