The satellite TV giant will be the first pay TV firm to offer movies about 60 days after their theatrical release for $29.99, with the service being available only to DirecTV HD DVR customers.
DirecTV made its premium VOD plans official on Tuesday, becoming the first pay TV service to offer early-release movies for around $30 about 60 days after their theatrical debut.
The satellite TV giant said it will launch its early release offering of films in partnership with four big studios with Sony’s Just Go With It this Thursday. The film became available for pre-order as of this morning. The service is only available to DirecTV HD DVR customers. The company has about 6 million such customers, according to a spokeswoman.