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I see many opposing points here.
-Why would you jump into the middle of a series? You dont buy issue 12 of 15, that makes no sense. Even a new person knows that. Thus the first issue or two will explain whats going on very well. Comics do something major movies cant, tell stories.
-Why would you go to Barnes and Noble to find a comic book? I can understand doing it when your bored or stuck with a gf or something. However comic book stores still exist and last time i checked Barnes and noble is no comparison by anymeans.
However I do like the idea of selling the comics before movies too. Putting an ad infront of your own movie doesn't cost anything, you just add an extra space. You can also spend a few thousand and put those ads in theaters in general too.
I think DC does a better job with their comics anyways. They tend to at least have influence from the comics in their movies.
I'm going to be honest when I say that I don't think comics really need saving. In fact things seem to be at all an time high for comics right now. The recent influx of comic movies has make the geek culture appealing now, and many people who didn't care about comics (or certain characters) or now interested.
On top of that, the digital revolution is making comics even more accessible and people are buying the digital versions like crazy.
I agree with darklordzor in that I don't think comics really need saving. Is the readership as high as it was back in the mid-90s? No. But when you consider a lot of those sales numbers back then came from pure collectors as opposed to comic fans, the numbers of fans has actually increased.
When I first started at the site I am editor for, we had no comic book section. After I started one and became editor of the section, the numbers on our site nearly tripled cause of that as the page views comic related articles began overtaking other articles. Also, when talking to reps from different companies including Marvel, DC, Image, Zenescope and others, fans have really started to come back in larger numbers.
And as Yi-Long pointed out, if they want to get better stories to help sales they need to stop putting out 10 variations of every title. Marvel is the biggest culprit in this regards. How many X books, Avengers books, Spidey books do we really need out there?