Reelz Channel says:
Remember that awesome trailer for J.J. Abrams' upcoming secretive project Super 8? The movie has been so under wraps that we don't even really know what it is about yet. Well, the investigative team at ReelzChannel found a clue hidden within the trailer for the summer flick.
A url is hidden in the camera lens in the trailer, s8editingroom.com, a website apart from the official website for the movie — www.super8-movie.com.
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I really don't know if I posted this right or if I even should but there was some talk about "Easter Eggs" last week when the trailer came out so I figured the community would wanna check this out.
wasnt there a hidden website in the first teaser trailer for super 8 also?
I told you when it first released "anyone find hidden clues yet" cus I knew something was there lol. To be honest I semi picked this one up so I didnt really think much of it haha
I can't decide if Abrams is a marketing genius, or a pain in the ass! I love his approach, and I love his movies, but it seems like there's a point where his marketing campaign needs to be more mainstream. I think that's what hurt him on Cloverfield as far as numbers go, because he stuck to the viral stuff for too long before amping up the commercials and stuff.
Although, the trailers for Super 8 have been way more successful with people, so it's possible the strategy is working for him this time around.
@ Soldierone
Yeah you're right, it could very well be ET 2, or hell, I'm still holding out for a cloverfield prequel (believe me, I know how unlikely it is). I'm not saying that story shouldn't come first and foremost. Believe me, I totally understand that. But on the converse side of that, you need to make sure people SEE the story that you're telling. If you hide it too much, no one will see it.
What's the point of telling the greatest story ever if no one sees it?
It's the precarious balance that those in the film industry have to maintain. Unfortunately this results in plenty of big budget movies, designed only to pack theater seats, but on the other side we can still get story driven movies that make the money as well (look at Nolan's films).