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Warner Bros. Buys Pitch Set in Looney Tunes' ACME Warehouse (Exclusive)

From THR:

Kevin and Dan Hageman have sold an original pitch to Warner Bros. that could very well blow up in their faces.

The Hageman brothers came up with the idea to build a feature film around the fictional ACME warehouse -- the manufacturer of anything and everything used by many of the Looney Tunes characters, most fatefully Wile E. Coyote in his quest to catch the Road Runner. The writers brought their concept to producers Dan Lin and Roy Lee, who helped develop the project further.

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Soldierone2231d ago

Wait, wasnt Looney Tunes always WB?

Kiri2231d ago

They're buying an idea of a story. That's someone else's intellectual property, so they have to purchase the right to use it

Soldierone2231d ago

So they are buying the story, or they are buying Looney tunes? I thought they owned Looney Toones and everything that revolves around it.

Kiri2231d ago

"Kevin and Dan Hageman have sold an original pitch to Warner Bros. that could very well blow up in their faces.

The Hageman brothers came up with the idea to build a feature film around the fictional ACME warehouse..."

They're buying the idea.

Soldierone2231d ago

I know I read it. But Its the Acme warehouse, so its a part of Looney Toones, which I thought was owned by WB? Are they trying to get full rights to it now?

Kiri2231d ago

In fact, the ACME is not trademarked under WB, but even if it is, this situation doesn't change. If there is a trademark of ACME under WB, this has nothing to do with the story derived by the Hageman's. That's how the common law works when it comes to intellectual properties.

Soldierone2231d ago

It says "A Warner Bros cartoon" at the end of every Looney Tunes, how does WB own that and not the Acme name? It appears in the show.

darklordzor2231d ago

WB does own the rights to the names (including ACME in that context). What they 'bought' is the pitch for the movie. They bought the screenplay from the writers. Yes they own the rights to Looney Toons, but they the writers wrote the screenplay and need to be paid off for it, before WB can put it into production.

+ Show (4) more repliesLast reply 2231d ago
darklordzor2231d ago

Yep, WB owns Looney Tunes.

darklordzor2231d ago

I'm not sure how I feel about this. I love Looney Tunes but their last outing was only so-so. And now they also have that 3D Pepe Le Pew movie as well. I would rather it be a full 2D animated film, or something that could at least compare with Space Jam.

JL2231d ago

I think this could be interesting. It's definitely a unique idea. A sort of behind-the-scenes look at the famous Acme Corporation. Could be interesting indeed. I'll have to see more about it.

My only worry about this: there's not going to be any Looney Tunes characters in this. I would figure it would be kind of hard to those Looney Tunes fans without even including any Looney Tunes characters. You would think at least a "cameo" from a few characters would be in store for us. Granted, I mean in makes sense enough that none are in there and they're not needed (afterall, Acme stuff like in Road Runner was always delivered--evidently Acme doesn't run any pick-up service) but still.

darklordzor2231d ago

That's true. A few cameos would be great, but it's a unique concept. Behind the scenes of the worst most backfiring products ever made would be most interesting.

Soldierone2231d ago

Space Jam was amazing, I just want the show back though lol. Cartoons are nothing like they used to be.

darklordzor2230d ago

You're damn right Space Jam was awesome. I still watch that movie if it's on!