Kansascity: "Coincident TV, creator of the cross-platform software suite that enables immersive video Web experiences, and 20th Century Fox have partnered to change the way audiences view and interact with film trailers."
That's pretty awesome for the iPad and stuff like that, but outside of that I'm not sure what else they could do with it. Obviously it doesn't do anything for trailers in a theater. I really like the idea, but at the same time I'm not sure how it differs from an interactive Flash website on a film. Interesting concept though, I just hope they can develop it more.
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