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Disney Hires New Marketing Guru For 'Pirates 4'

THR:
Disney has taken the unusual step of hiring veteran consultant Valerie Van Galder to handle the marketing of the fourth movie in its flagship film franchise, "Pirates of the Caribbean: On Stranger Tides."

Considering its importance, the move is likely to be perceived in the industry, fairly or not, as a sign that Disney lacks full confidence in marketing chief M.T. Carney, a newcomer to the movie business. Disney has had a tough summer with live-action films, with two of its disappointments -- "Prince of Persia: The Sands of Time" and "The Sorcerer's Apprentice" -- produced by Jerry Bruckheimer.

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